Aletha Health - Jason Kristofer

Aletha Health (2023-2025)

10x revenue growth in 6 months, scaling from $6M to $60M annually.

Led a 2-year exclusive branding overhaul for Aletha Health, a health-tech innovator in drug-free pain relief.

Renamed their product line—Mark, Range, Band, and Orbit—and redesigned their logo for a modern edge.

Transformed their packaging with a custom, wave-like wallpaper pattern inspired by muscle flow, using bold colors to enhance shelf appeal and brand recognition across concepts.

Created the tagline and campaign for The Mark, “The Pain Killer,” which crushed performance, driving massive engagement.

Developed the “As You Were” campaign, producing storyboards, directing, scripting, and casting for photoshoots, videos, and MNTN commercials. Redesigned their website for seamless user experience across platforms, though later replaced by a third-party team that disrupted the vision.

Repositioned their brand around the Mark Hip Hook, targeting hip flexor tension to solve chronic pain for athletes and desk workers.

Developed messaging to highlight founder Christine Koth’s vision from *Tight Hip, Twisted Core*, emphasizing education on alignment and mobility. Grew their wellness tools across platforms like Amazon and The Feed, empowering users to address pain at its source.